Compatible is a performance marketing partner helping operators connect data, activate audiences, and turn spend into revenue
We work with businesses where deals are high-consideration and trust-driven
What We Heard
In our conversation, RDG identified three critical priorities that will shape this partnership:
Attribution
Connect Meta Ads to OpenTable bookings to measure direct impact on reservations and VIP revenue.
Dashboards
Centralized, user-friendly dashboards for owners and GMs, showing performance across properties, campaigns, and channels.
Automated Retargeting
Improve match rates and efficiently reach more high-value guests through smarter, automated remarketing.
The Opportunities to accelerate RDG's Growth
These barriers limit audience insight and efficient growth. RDG's opportunity is converting demand more efficiently, reaching new high-value guests, and clearly understanding which efforts drive reservations and VIP revenue.
FRAGMENTED DATA
Siloed ad platforms, email, CRM, and ticketing create visibility gaps.
INEFFICIENT REMARKETING
Budgets re-engage known users instead of driving new demand and audiences.
POOR ATTRIBUTION
Weak attribution hides which channels drive revenue versus waste spend.
Our Approach
The Compatible Partnership Model
Compatible is a performance marketing and data partner for multi-location operators, aligning media, analytics, and systems to turn customer demand into provable revenue across hospitality, live events, sports, and experiential brands.
Our approach improves targeting, measurement, and decision-making by unifying data, activating audiences, and revealing what drives bookings, sales, and growth without adding operational friction.
Success Measured By Revenue
Accountable, Efficient Spending
Sustainable Audience Growth
Analytics & Executive Dashboards
Give leadership visibility and confidence in decision-making
Executive-level Dashboards
By brand and location for clear insights.
Unified View
Of ads, bookings, revenue, and engagement.
Automated Reporting
Streamlined reports for all stakeholders.
Trend Analysis
Benchmarking and performance alerts for proactive decisions.
Outcome: Faster decisions. Clear ROI from marketing investment. Alignment across marketing, operations, and leadership.
Data Infrastructure & Attribution
Connect ads, websites, and booking systems into one source of truth
OpenTable Integration
Seamlessly integrate via API or URL parameters.
Server-Side Tracking
Enhance Meta signal enrichment with robust server-side tracking.
First-Party Data Capture
Capture and enrich first-party data for audience insights.
Booking Visibility
Gain clear visibility into paid, organic, and referral bookings.
Outcome: Clear understanding of what drives bookings. Better signals for ad platforms without added team overhead.
Demand Activation & Signal Enablement
Improving demand quality, attribution, and decision-making across locations.
Our purpose is to improve the quality and measurability of demand without taking over media execution.
Improve Audience Signals
Enhance signals used by Meta and Google platforms.
Enable Audience Refinement
Utilize first-party data for retargeting and audience refinement.
Support Creative Testing
Provide clear performance feedback for creative and campaign tests.
Performance Visibility
Gain visibility into location-level and channel-level performance.
Identify Growth Opportunities
Pinpoint performance gaps and opportunities across markets.
Outcome: Lower wasted spend, clearer attribution, and more bookings from existing media activity.
Outcomes RDG Can Expect
Quantifiable results from this partnership:
40%
Increase in Match Rates
Better data means higher match rates.
30%
Reduction in CPA
Optimized targeting lowers acquisition cost.
3x
Audience Reach
Expand reach beyond remarketing.
100%
Attribution Clarity
Clear view of booking-driving channels.
What This Means for RDG
- Dashboard Adoption: Real-time performance visibility.
- Booking Source Clarity: Direct attribution (Meta Ads to OpenTable).
- Automated Retargeting: Smarter, hands-off remarketing.
- Collaborative Process: Transparent reporting & joint decisions.
30 / 60 / 90 Day Partnership Roadmap
We'll structure a trial to deliver measurable ROI quickly:
Days 1-30: Foundation & Visibility
Goal: Establish trust, data access, and executive clarity
- Stakeholder alignment & KPI definition
- Data access confirmation (Meta, Google, OpenTable, Analytics)
- Initial executive dashboard build
Outcome: Clear view of current performance and gaps
Days 31-60: Optimization & Integration
Goal: Improve efficiency and connect marketing to bookings
- Meta CAPI / server-side tracking implementation
- Booking attribution mapping
- Audience refinement & retargeting improvements
Outcome: Measurable performance improvement & clearer ROI
Days 61-90: Scale & Automation
Goal: Drive sustainable growth and decision-making
- Automated audience activation & enrichment
- Cross-location performance benchmarking
- Executive reporting automation & predictive insights
Outcome: Repeatable system for growth & optimization
Partnership Packages
Clear, outcome-aligned pricing designed for long-term partnership.
Foundation & Trial
Timeframe: 30–60 Days
What's included:
- Data discovery and system alignment
- Executive-level dashboard setup
- Attribution audit across platforms
- Booking attribution resolution (OpenTable)
- KPI definition with leadership
Ongoing Partnership
What's included:
- Dashboard maintenance and iteration
- Cross-channel attribution and reporting
- Performance analysis and opportunity identification
- Strategic collaboration with internal teams
Data Enrichment (Optional)
What's included:
- Server-side tracking and event enrichment
- First-party data capture and identity resolution
- Meta / platform signal enhancement
- Booking, CRM, and behavioral data enrichment
Investment Summary
A clear breakdown of our partnership pricing model:
Foundation & Trial (30–60 Days)
$5,000 main dashboard / $2,500 each additional location
Ongoing Partnership
$2,500 / month
Data Enrichment (Optional)
Custom pricing based on volume
No ad spend management. Pricing scales with your needs.
Ready to Transform Your Marketing Performance?
Next Steps
Align Goals
Define pilot objectives & metrics.
API Access
Integrate booking attribution.
Dashboard Design
Tailor executive & operational views.
Pilot Launch
30-60 day trial with check-ins.